Dr Amy Goode

  • Lecturer in Marketing (Management)


Amy joined the University of Glasgow in January 2022, as Lecturer in Marketing. Prior to joining the Adam Smith Business School, she was a Lecturer in Digital Marketing at the University of Stirling. She completed her PhD in Marketing at the University of Strathclyde along with an MSc in Marketing and BSc (hons) in Psychology and Marketing from the University of Stirling. Her research and teaching interests are in digital marketing, services marketing, consumer behaviour and consumer culture theory.
She is currently working on a number of projects relating to these areas specifically exploring influencer marketing, communities of consumers, socialbots and consumer vulnerability.

Amy has published her work in the European Journal of Marketing, Journal of Services Marketing and Advances in Consumer Research. She recently secured funding from the Academy of Marketing Research Council, and is a Fellow of the Higher Education Academy.

Research interests

Amy is a member of the School's Marketing research cluster.

Areas of expertise:

  • Community in Consumer Research
  • Regeneration and Gentrification
  • Influencer Marketing
  • Consumer Culture Theory
  • Visual Methodologies


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  • Academy of Marketing Early Career Researcher Grant (2018-2019)



  • Services Marketing
  • Ethics, Technology and Consumption
  • Digital Marketing

Additional information

Orcid ID: 0000-0002-1103-8579

External Examiner

Birkbeck, University of London BA Marketing portfolio September 2019 – present


Rodner, V., Goode, A., & Burns, Z. (2022) “Is it all just Lip Service?”: On Instagram and the normalisation of cosmetic surgery. Journal of Services Marketing Vol. 36 No. 1, pp. 44-58

Wilson-Nash, C., Goode, A., & Currie, A. (2020) Introducing the Socialbot: a novel touchpoint along the young adult customer journey European Journal of Marketing Vol. 54 No. 10, pp. 2621-2643

Goode, A. & Anderson, S., (2015) “It’s like somebody else’s pub: Understanding conflict in third place” in NA Advances in Consumer Research, Vol. 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 346-351.


Anderson, S., & Goode, A. (2019) Exploring Collective Craftwork Consumption. Arts & Heritage Colloquium, University of Stirling

Anderson, S., & Goode, A. (2019) ‘It takes a village’: Exploring Collective Craftwork in Informal Economies of Exchange. Academy of Marketing Conference, Regent’ University

Goode, A. (2018) Neighbourhood Tales: Exploring Community in a Deprived Neighbourhood. Academy of Marketing Conference, University of Stirling

Goode, A. (2016) Marketing a radical place: Misalignment of place marketing methods examined through the geographical marketing mix, Academy of Marketing Conference, Newcastle Business School at Northumbria University

Goode, A. (2016) “They think we’re the dregs of society”: Collective consumer vulnerability in a transient place, Academy of Marketing Conference, Newcastle Business School at Northumbria University

Goode, A. (2015) Talkin' 'Bout Regeneration: The consumption of space when altered through part-regeneration, Presented at the Academy of Marketing Doctoral Colloquium, University of Limerick.

Goode, A. (2014) Exploring a Fragmented Community of Vulnerable Consumers Vulnerable Consumers ESRC Seminar Series, Seminar 6: Doctoral/Early Career Symposium, Lancaster University Management School


  • Full Fellowship of the Higher Education Academy 2020-present
  • Associate Fellow of the Higher Education Academy 2018-2020
  • Academy of Marketing 2015-present