Dr Katherine Duffy

  • Senior Lecturer (Management)

Biography

Dr Katherine Duffy is a Senior Lecturer in Marketing at the Adam Smith Business School. She holds a PhD in Marketing from the University of Strathclyde, along with an MSc in Marketing (Distinction) from the University of Strathclyde and an MA (Hons.) English Literature from the University of Glasgow. Previously, she was a Lecturer in Marketing at the University of Essex.

Katherine’s research interest lies broadly within consumer culture and explores two research domains:

  1. sustainability and clothing circularity
  2. the digitalisation of consumption. Her approach is qualitative and interpretivist.

Her research is published in a range of international journals including Journal of Management Studies (FT50), Journal of Business Research, Consumption Markets and Culture, Journal of Retailing and Consumer Services, Journal of Marketing Management and Gender Work and Organisation.

Current research

Katherine’s current research (in ongoing collaboration with Prof Deirdre Shaw) builds on her long-term interest in clothing circularity and explores reframing mainstream consumer approaches to clothing consumption. This multi-pronged research examines consumer responses to differing circular business models and approaches and offers insights for business and policy to inform the design of offerings. Dr Duffy and Prof Shaw also supervise a cohort of PhD researchers in this area. A selection of work to date includes:

Research interests

Katherine is a member of the Marketing research cluster.

Areas of expertise:

  • Consumption, markets and society
  • Clothing sustainability and circularity
  • Digitalisation and social media marketing
  • Interpretive research methods

 

Publications

List by: Type | Date

Jump to: 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2015 | 2014 | 2013 | 2012
Number of items: 34.

2024

Shaw, D. and Duffy, K. (2024) ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices. Conversation, 07 Feb.

2023

Wilson, L., Shaw, D. and Duffy, K. (2023) Evidencing the Need for a National Citizens Clothing Circularity Strategy (NCCCS), White Paper Scottish Parliament. Documentation. University of Glasgow.

2022

Nobbs, K. and Duffy, K. (2022) Rei Kawakubo as retail format pioneer. In: Butler, R. (ed.) Rei Kawakubo: For and Against Fashion. Bloomsbury Publishing. ISBN 9781350118249

Campana, M., Duffy, K. and Micheli, M. R. (2022) ‘We're all born naked and the rest Is Drag’: Spectacularization of core stigma in RuPaul’s Drag Race. Journal of Management Studies, 59(8), pp. 1950-1986. (doi: 10.1111/joms.12848)

Scaraboto, D., Shaw, D. and Duffy, K. (2022) Save your wardrobe: supporting sustainable and mindful clothing consumption. NIM Marketing Intelligence Review, 14(1), pp. 54-59. (doi: 10.2478/nimmir-2022-0009)

2021

Duffy, K. (2021) The Glossier effect: translating a direct-to-consumer digital brand into bricks-and-mortar retail. Project Report. Bloomsbury. (doi: 10.5040/9781350934955.007).

Duffy, K. (2021) Luxury resale: a circular strategy by Vestiaire Collective. Project Report. Bloomsbury. (doi: 10.5040/9781350934955.012).

Javornik, A., Duffy, K. , Rokka, J., Scholz, J., Nobbs, K., Motala, A. and Goldenberg, A. (2021) Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, pp. 284-292. (doi: 10.1016/j.jbusres.2021.07.040)

Duffy, K. (2021) The Custodian and the Find. Sociological Review Online, (doi: 10.51428/tsr.cqlb2074)

Karlsson-Brown, P. , Shafti, F. and Duffy, K. (2021) What Is a Learning Community, Really? Adam Smith Business School Learning and Teaching Seminar, 25 Mar 2021.

Campana, M. and Duffy, K. (2021) RuPaul’s Drag Race: between cultural branding and consumer culture. In: Crookston, C. (ed.) The Cultural Impact of RuPaul’s Drag Race: Why Are We All Gagging? Intellect Books. ISBN 9781789382563

Hetherington, A. et al. (2021) The circular fashion ecosystem: a blueprint for the future. Documentation. Institute of Positive Fashion. (doi: 10.36399/gla.pubs.253310).

2020

Duffy, K. (2020) Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture. Cultural Sociology, 14(1), pp. 111-113. (doi: 10.1177/1749975520905535)[Book Review]

Campana, M., Duffy, K. and Micheli, M. R. (2020) Core stigma and the consumption of RuPaul’s Drag Race. Advances in Consumer Research, 48, pp. 246-247.

Duffy, K. , Reid, E. and Finch, J. (2020) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Consumption, Markets and Culture, 23(2), pp. 174-194. (doi: 10.1080/10253866.2019.1684270)

Shaw, D. and Duffy, K. (2020) Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights. Documentation. University of Glasgow, Glasgow.

2019

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow.

2018

Duffy, K. and Nobbs, K. (2018) Omnichannel Storytelling the Reformation Way. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi: 10.5040/9781474208796.0023)

Duffy, K. and Nobbs, K. (2018) Radical Retailer: the Retail Strategy of Rei Kawakubo. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi: 10.5040/9781474208796.0043)

Scholz, J. and Duffy, K. (2018) We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, pp. 11-23. (doi: 10.1016/j.jretconser.2018.05.004)

Reid, E. and Duffy, K. (2018) A netnographic sensibility: developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3-4), pp. 263-286. (doi: 10.1080/0267257X.2018.1450282)

2017

Duffy, K. , Hancock, P. and Tyler, M. (2017) Still red hot? Post-feminism and gender subjectivity in the airline industry. Gender, Work and Organization, 24(3), pp. 260-273. (doi: 10.1111/gwao.12147)

2015

Duffy, K. and Ney, J. (2015) Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool. Journal of Marketing Education, 37(2), pp. 104-113. (doi: 10.1177/0273475315585826)

Arnould, E., Duffy, K. , Campana, M. and Knudsen, G. (2015) Socializing Consumer Creativity. In: 2015 Winter Marketing Educators' Conference, San Antonio, TX, USA, 13-15 Feb 2015, (Unpublished)

2014

Duffy, K. (2014) 'Audience Required' - The Marketplace Performance of Vintage. In: 2014 Global Fashion Management Conference, London, UK, 13-15 Feb 2014, (Unpublished)

Duffy, K. (2014) Value in Practice. In: 2014 ESCP Europe Spring Research Camp on Consumer Creativity, London, UK, 09 Jun 2014, (Unpublished)

2013

Duffy, K. and Hewer, P. (2013) The Vintagescape as Embodied and Practiced Space. In: 2013 North American Association of Consumer Research Conference, Chicago, IL, USA, 03-06 Oct 2013,

Duffy, K. and Hewer, P. (2013) The vintagescape as embodied and practiced space. Advances in Consumer Research, 41, pp. 350-354.

Montecchi, M., Duffy, K. , Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)

Nobbs, K., Montecchi, M., Duffy, K. and Kontu, H. (2013) Pin Me: An Exploratory Study of the Motives and Methods Behind Fashion Brands' Use of Pinterest. In: 1st International Digital Fashion Conference, London, UK, 16-17 May 2013, (Unpublished)

2012

Duffy, K. , Hewer, P. and Wilson, J. (2012) Granny Would be Proud: On the Labours of Doing Vintage, Practices and Emergent Socialites. In: Association of Consumer Research Conference, Vancouver, BC, Canada, 04-07 Oct 2012, (Unpublished)

Duffy, K. (2012) Performing Vintage [Poster Presentation]. In: 7th Consumer Culture Theory Conference, Saïd Business School, University of Oxford, UK, 16-19 Aug 2012, (Unpublished)

Duffy, K. (2012) Practices of Vintage and Emergent Nostalgias. In: Academy of Marketing Doctoral Colloquium, University of Southampton, UK, 02-03 Jul 2012, (Unpublished)

Duffy, K. , Hewer, P. and Wilson, J. (2012) 'Granny would be proud': on the labours of doing vintage, practices and emergent socialities. Advances in Consumer Research, 40, pp. 519-525.

This list was generated on Fri Jul 19 02:32:14 2024 BST.
Number of items: 34.

Articles

Shaw, D. and Duffy, K. (2024) ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices. Conversation, 07 Feb.

Campana, M., Duffy, K. and Micheli, M. R. (2022) ‘We're all born naked and the rest Is Drag’: Spectacularization of core stigma in RuPaul’s Drag Race. Journal of Management Studies, 59(8), pp. 1950-1986. (doi: 10.1111/joms.12848)

Scaraboto, D., Shaw, D. and Duffy, K. (2022) Save your wardrobe: supporting sustainable and mindful clothing consumption. NIM Marketing Intelligence Review, 14(1), pp. 54-59. (doi: 10.2478/nimmir-2022-0009)

Javornik, A., Duffy, K. , Rokka, J., Scholz, J., Nobbs, K., Motala, A. and Goldenberg, A. (2021) Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, pp. 284-292. (doi: 10.1016/j.jbusres.2021.07.040)

Duffy, K. (2021) The Custodian and the Find. Sociological Review Online, (doi: 10.51428/tsr.cqlb2074)

Campana, M., Duffy, K. and Micheli, M. R. (2020) Core stigma and the consumption of RuPaul’s Drag Race. Advances in Consumer Research, 48, pp. 246-247.

Duffy, K. , Reid, E. and Finch, J. (2020) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Consumption, Markets and Culture, 23(2), pp. 174-194. (doi: 10.1080/10253866.2019.1684270)

Scholz, J. and Duffy, K. (2018) We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, pp. 11-23. (doi: 10.1016/j.jretconser.2018.05.004)

Reid, E. and Duffy, K. (2018) A netnographic sensibility: developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3-4), pp. 263-286. (doi: 10.1080/0267257X.2018.1450282)

Duffy, K. , Hancock, P. and Tyler, M. (2017) Still red hot? Post-feminism and gender subjectivity in the airline industry. Gender, Work and Organization, 24(3), pp. 260-273. (doi: 10.1111/gwao.12147)

Duffy, K. and Ney, J. (2015) Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool. Journal of Marketing Education, 37(2), pp. 104-113. (doi: 10.1177/0273475315585826)

Duffy, K. and Hewer, P. (2013) The vintagescape as embodied and practiced space. Advances in Consumer Research, 41, pp. 350-354.

Duffy, K. , Hewer, P. and Wilson, J. (2012) 'Granny would be proud': on the labours of doing vintage, practices and emergent socialities. Advances in Consumer Research, 40, pp. 519-525.

Books

Duffy, K. and Nobbs, K. (2018) Omnichannel Storytelling the Reformation Way. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi: 10.5040/9781474208796.0023)

Duffy, K. and Nobbs, K. (2018) Radical Retailer: the Retail Strategy of Rei Kawakubo. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi: 10.5040/9781474208796.0043)

Book Sections

Nobbs, K. and Duffy, K. (2022) Rei Kawakubo as retail format pioneer. In: Butler, R. (ed.) Rei Kawakubo: For and Against Fashion. Bloomsbury Publishing. ISBN 9781350118249

Campana, M. and Duffy, K. (2021) RuPaul’s Drag Race: between cultural branding and consumer culture. In: Crookston, C. (ed.) The Cultural Impact of RuPaul’s Drag Race: Why Are We All Gagging? Intellect Books. ISBN 9781789382563

Book Reviews

Duffy, K. (2020) Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture. Cultural Sociology, 14(1), pp. 111-113. (doi: 10.1177/1749975520905535)[Book Review]

Research Reports or Papers

Wilson, L., Shaw, D. and Duffy, K. (2023) Evidencing the Need for a National Citizens Clothing Circularity Strategy (NCCCS), White Paper Scottish Parliament. Documentation. University of Glasgow.

Duffy, K. (2021) The Glossier effect: translating a direct-to-consumer digital brand into bricks-and-mortar retail. Project Report. Bloomsbury. (doi: 10.5040/9781350934955.007).

Duffy, K. (2021) Luxury resale: a circular strategy by Vestiaire Collective. Project Report. Bloomsbury. (doi: 10.5040/9781350934955.012).

Hetherington, A. et al. (2021) The circular fashion ecosystem: a blueprint for the future. Documentation. Institute of Positive Fashion. (doi: 10.36399/gla.pubs.253310).

Shaw, D. and Duffy, K. (2020) Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights. Documentation. University of Glasgow, Glasgow.

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow.

Conference or Workshop Item

Karlsson-Brown, P. , Shafti, F. and Duffy, K. (2021) What Is a Learning Community, Really? Adam Smith Business School Learning and Teaching Seminar, 25 Mar 2021.

Conference Proceedings

Arnould, E., Duffy, K. , Campana, M. and Knudsen, G. (2015) Socializing Consumer Creativity. In: 2015 Winter Marketing Educators' Conference, San Antonio, TX, USA, 13-15 Feb 2015, (Unpublished)

Duffy, K. (2014) 'Audience Required' - The Marketplace Performance of Vintage. In: 2014 Global Fashion Management Conference, London, UK, 13-15 Feb 2014, (Unpublished)

Duffy, K. (2014) Value in Practice. In: 2014 ESCP Europe Spring Research Camp on Consumer Creativity, London, UK, 09 Jun 2014, (Unpublished)

Duffy, K. and Hewer, P. (2013) The Vintagescape as Embodied and Practiced Space. In: 2013 North American Association of Consumer Research Conference, Chicago, IL, USA, 03-06 Oct 2013,

Montecchi, M., Duffy, K. , Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)

Nobbs, K., Montecchi, M., Duffy, K. and Kontu, H. (2013) Pin Me: An Exploratory Study of the Motives and Methods Behind Fashion Brands' Use of Pinterest. In: 1st International Digital Fashion Conference, London, UK, 16-17 May 2013, (Unpublished)

Duffy, K. , Hewer, P. and Wilson, J. (2012) Granny Would be Proud: On the Labours of Doing Vintage, Practices and Emergent Socialites. In: Association of Consumer Research Conference, Vancouver, BC, Canada, 04-07 Oct 2012, (Unpublished)

Duffy, K. (2012) Performing Vintage [Poster Presentation]. In: 7th Consumer Culture Theory Conference, Saïd Business School, University of Oxford, UK, 16-19 Aug 2012, (Unpublished)

Duffy, K. (2012) Practices of Vintage and Emergent Nostalgias. In: Academy of Marketing Doctoral Colloquium, University of Southampton, UK, 02-03 Jul 2012, (Unpublished)

This list was generated on Fri Jul 19 02:32:14 2024 BST.

Grants

Katherine’s research has been supported by external bodies including the ESRC, Academy of Marketing, Glasgow Knowledge Exchange and The British Fashion Council.

Supervision

Supervisory interests

Katherine is interested in supervising doctoral research that explores social and cultural theory inspired considerations of marketing – specifically looking at consumer culture, clothing practices and digitalisation. She is interested in how consumers negotiate, interact and make sense of marketplace cultures. Her interests are around consumption practices, markets and the digitalisation of consumption and she is open to proposals reflective of these broader concerns.

Current supervision

  • Atanasova, Nikoleta
    Digitalising Sustainable Consumption
  • Cieslak, Olga
    Driving Green Recovery: Developing Effective Approaches to Circularity in Consumer-Retail Interactions
  • McPake, Alana Rachel
    ‘Make do and mend’ to ‘Reduce, Reuse, Recycle’: Attitudes towards Clothing Production and Consumption in Postwar Britain
  • Motajo, Abayomi
    MAKING SENSE OF CONSUMER SUBJECTIFICATION THROUGH SECOND-HAND CLOTHING (SHC) CONSUMPTION AT THE BASE-OF-THE-PYRAMID

Completed PhD topics

  • An investigation of pre-owned luxury brand consumption
  • ‘Cleaning the Loop. Driving Consumer Clothing Circularity’
  • Exploring circularity in clothing resale: a new materialism and value perspective
  • Actor networks, Information Technology and Sponsored Search Advertising: an ethnographic study in the context of a digital marketing agency
  • Death, dying and ‘difficult’ marketing: an ethnographic study of marketing at an English hospice

Teaching

Current teaching

  • Digital Marketing Strategy (UG, PGT, MBA)

Previously taught

  • Research Methods (junior honours)
  • Introduction to Marketing (UG first year)
  • Retail Marketing (PGT)
  • Dissertation co-ordinator (UG Management)

Additional information

  • Visiting scholar University of Bath School of Management, UK 2023/2024
  • Visiting scholar at Centre for Retail Research at Lund University, Sweden 2020/2021
  • External examiner London College of Fashion 2024
  • External examiner Glasgow Caledonian University 2019/2024
  • External examiner University of Dundee 2020/2024
  • Fellow of Higher Education Academy
  • Academic member of The Marketing Society